Scope of Work:
Strategy & Communication Idea
Key-Visual & Animation Development
Adaptation to Advertising Channels
We had a Brief to attract customer's attention to the Black Friday Promotion in a very outstanding way. It was strongly recommended to underline the emotion of purchase and to create a passion to try.
Fear is the strongest feeling and we decided to play with it — Black Friday makes the prices a real treasure. Guarded by evil poisonous creatures. The consumer is given a challenge to fight for the discounts and either buy or die poisoned by an attractive offer.
ALLO Electronics Retailer