BUY OR DIE
Multi-Channel Advertising Campaign
Black Friday Edition 2018
Client:
Location:
Created:
Scope of Work:

Strategy & Communication Idea
Key-Visual & Animation Development
Adaptation to Advertising Channels
We had a Brief to attract customer's attention to the Black Friday Promotion in a very outstanding way. It was strongly recommended to underline the emotion of purchase and to create a passion to try.

Fear is the strongest feeling and we decided to play with it — Black Friday makes the prices a real treasure. Guarded by evil poisonous creatures. The consumer is given a challenge to fight for the discounts and either buy or die poisoned by an attractive offer.
ALLO Electronics Retailer
Kyiv, Ukraine
September 2018
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The message of the communication is done in a style POISON: KEEP OUT sign. It emphasizes on the danger and immediate consequences. And it's good for attracting the attention of the consumer.


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ALLO Team:

Arthur Matkovskiy — Chief Marketing Officer
Svetlana Protsiv — Head of Creative Department

TS/D Agency Team:

Dima Tsapko — Creative Director
Roman Davydyuk — Senior Art Director
Oksana Zmorovych — Art Director
Lina Yakobchuk — Art Director
Yaroslav Cherkunov — Art Director
Serhii Shakh — Designer
Nastya Radchenko — Designer
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