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Rebranding for biggest Ukrainian concrete and constructive materials manufacturer with 50+ years history.
Project Dates:
Apr, 2017 → Aug, 2017
Apr, 2017 → Aug, 2017
Helen Marlen
Hyper Magnetism
Hyper Magnetism
Advertising, CGI, Strategy
Rebranding for biggest Ukrainian concrete and constructive materials manufacturer with 50+ years history.
Helen Marlen
Hyper Magnetism
Hyper Magnetism
Advertising, CGI, Strategy
There was a need to build an identity as solid as concrete to convey the brand character and underline Brand's heritage built over decades.
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At the moment, concrete is not just the trend — it is needed as never before, and the need only grows. The reputation of the brand is confirmed by statistics: millions of shipped cubic meters of concrete, as well as the fact that every second object uses Concrete by Kovalska.
There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
There was a need to build an identity as solid as concrete to convey the brand character and underline Brand's heritage built over decades.
—
At the moment, concrete is not just the trend — it is needed as never before, and the need only grows. The reputation of the brand is confirmed by statistics: millions of shipped cubic meters of concrete, as well as the fact that every second object uses Concrete by Kovalska.
There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
Concrete by Kovalska
Alexander Pilipenko — The President
Serhii Pilipenko — Chief Executive Officer
Olga Pilipenko — Chief Strategy Officer
Ivan Nizhnyk — Marketing Director
Oksana Gresko — Brand Manager
Serhii Pilipenko — Chief Executive Officer
Olga Pilipenko — Chief Strategy Officer
Ivan Nizhnyk — Marketing Director
Oksana Gresko — Brand Manager
TS/D Agency
Dima Tsapko — Creative Director
Roman Davydyuk — Senior Art Director
Lina Yakobchuk — Head of Design
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Roman Davydyuk — Senior Art Director
Lina Yakobchuk — Head of Design
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Awards & Publications
2019 — Shortlist — Kyiv International Ad Festival
2019 — Best Of — Ukrainian Design Festival
2019 — Best Of — Ukrainian Design Festival
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