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New line of honey mixtures by a wholesale Ukrainian honey supplier Beetrade West LLC needed non-standard approach for a younger audience.
Project Dates:
Jun, 2015 → Sep, 2015
Jun, 2015 → Sep, 2015
Jola
Honey Mix
Honey Mix
Brand Identity, Naming, Graphic Design, Package Design
New line of honey mixtures by a wholesale Ukrainian honey supplier Beetrade West LLC needed non-standard approach for a younger audience.
Jola
Honey Mix
Honey Mix
Brand Identity, Naming, Graphic Design, Package Design
We love this mesmerising packaging that TS/D created for Jola!
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Client overview →
Beetrade West LLC is a wholesale Ukrainian honey supplier. To make the honey more desirable for a younger target audience, they came up with an idea of producing honey mixtures, that are as healthy as traditional honey, but have a spark of taste due to the added natural ingredients: juices, spices, nuts, etc.
Time is honey!
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Briefing →
The client engaged TS/D to create the entire brand foundation including the name, branding and visual identity to target young audience. The major challenge was to find a distinctive way to stand out in over-saturated food market while remaining meaningful. We set up as a mission to create a honey branding that represents an engaging and compelling experience in itself.
Reflecting this idea, our designers developed a simple and memorable identity around a key pattern and color palette, making sure the packaging is as distinguishable and desirable as possible.
Reflecting this idea, our designers developed a simple and memorable identity around a key pattern and color palette, making sure the packaging is as distinguishable and desirable as possible.
We were able to show the uniqueness of the product — the mix — without showing ingredients and stuff.
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Solution →
Our agency has developed a simple and memorable brand name "JOLA" which is a derivative from the Ukrainian word [bdzhola] meaning "bee" in English. These days, natural food products often refer to crafting design, ignoring a wide gamut of visual communication techniques. For example, for modern youth such a language has become self-evident, ordinary, and therefore disappearing in the perpetual flow of motley diversity of design.
In this project, we chose to explore a different approach which involves a refined graphic reflection of our time. Bright and unconventional package reveals the very essence of the mouthwatering mixture of honey and various ingredients, while avoiding any literal interpretations and specific images of the components.
In addition to the chosen visual language, a solution of another practical problem is implemented: the product is introduced in three different packages to the benefit of mobility. Such a serving makes the product discernible for a consumer who keeps up with the times. It makes the product unforgettable for a consumer whose nutrition culture is firmly connected with the genuine joy and the experience of true aesthetic pleasure. Together with JOLA we glorify hedonism.
In this project, we chose to explore a different approach which involves a refined graphic reflection of our time. Bright and unconventional package reveals the very essence of the mouthwatering mixture of honey and various ingredients, while avoiding any literal interpretations and specific images of the components.
In addition to the chosen visual language, a solution of another practical problem is implemented: the product is introduced in three different packages to the benefit of mobility. Such a serving makes the product discernible for a consumer who keeps up with the times. It makes the product unforgettable for a consumer whose nutrition culture is firmly connected with the genuine joy and the experience of true aesthetic pleasure. Together with JOLA we glorify hedonism.
Beetrade West LLC
Vicroria Papazova — Chief Marketing Officer
Valeriy Sokol — Chief Executive Officer
Oleksiy Pavlovsky — New Busines & Research
Oksana Tsygankova — Brand Director
Valeriy Sokol — Chief Executive Officer
Oleksiy Pavlovsky — New Busines & Research
Oksana Tsygankova — Brand Director
TS/D Agency
Dima Tsapko — Creative Director
Roman Davydyuk — Senior Art Director
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Roman Davydyuk — Senior Art Director
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Awards & Publications
2017 — Ukrainian Design — Gold — Design
2017 — KAKADU — Silver — Design
2017 — ADC*UA — Silver — Design
2017 — AdBlackSea — Bronze— Design
2017 — AdBlackSea — Shortlist — Design
2018 — KIAF — Best of contest — Packaging
2018 — White Square — Gold — Design
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The Dieline — 07/10/2017
The Dieline — 06/08/2017
Packaging of the World — 19/05/2017
2017 — KAKADU — Silver — Design
2017 — ADC*UA — Silver — Design
2017 — AdBlackSea — Bronze— Design
2017 — AdBlackSea — Shortlist — Design
2018 — KIAF — Best of contest — Packaging
2018 — White Square — Gold — Design
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The Dieline — 07/10/2017
The Dieline — 06/08/2017
Packaging of the World — 19/05/2017
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